The HPV Vaccine Project
Issue
Cervical cancer.
Population
Mothers of 12-18 year old girls. Originally targeted to rural Eastern North Carolina counties.
Goals
Educate mothers about cervical cancer, HPV, and HPV vaccines. Promote vaccination.
Methods
Social marketing campaign employing public space advertising, office materials, radio PSAs, and Web site.
Clients
The University of North Carolina and the South Central NC Partnership for Public Health.
The components described here may be part of a larger intervention that includes other components and is the result of effort by us, our clients, and other collaborators. To learn more about this intervention and those who contributed to it, please contact us.