MCPA
Managed Care Patient Assistance
Issue
Health insurance rights.
Population
Individuals with private health insurance. Originally targeted to North Carolina residents.
Goals
Educate about rights and responsibilities regarding health insurance. Support consumers dealing with health insurance problems.
Methods
Social marketing campaign employing public space advertising, office materials, radio PSAs, and Web site.
Client
North Carolina Department of Justice.
The components described here may be part of a larger intervention that includes other components and is the result of effort by us, our clients, and other collaborators. To learn more about this intervention and those who contributed to it, please contact us.